The soldiers named him “Hotfoot Teddy” but his name was later changed to Smokey Bear, and the bear became the national symbol and mascot for forest fire prevention. He was given a home at the National Zoo in Washington D.C. where millions of people came to visit him.
Smokey Bear received up to 13,000 letters a week addressed specifically to him. He received so much mail that the United States Postal Service gave him his own zip code (20252).
In hopes of producing an heir to Smokey, the National Zoo paired Smokey with a female bear named “Goldie”. The couple never had a cub, so another rescued cub from the Lincoln National Forest was given to the couple. News headlines across America read something like this: Smokey and Goldie adopt a cub.
Smokey Bear died in 1976. Smokey Bear II died in 1990. But there message will always live on: ONLY YOU CAN PREVENT FOREST FIRES!